About Us
Learn more about the experience, track record, and results of Forward Coaching founders Debbie De Grote and Ben Kinney
Debbie De Grote
Debbie began her career in Real Estate at the age of 18 and within a few short years was one of the top agents in the nation, closing over 156 units annually. This was her own personal production which she achieved with the assistance of only one administrative assistant. Debbie continually posted high annual sales numbers for more than 16 years, closing over 3,000 transactions in her career.
At the peak of her career Debbie was awarded the Hall of Fame award by Century 21. In fact, Debbie was the first agent in the Century 21 system to achieve this award. In addition to her sales career she also managed a large office, assisted in recruiting efforts, and wrote strategic plans and launched new office locations for two large brokers in the Orange County area.
Debbie’s extensive background attracted many opportunities to speak, train and consult with others, which is how she discovered her passion for coaching.
Over the last 20 years, Debbie has been considered one of the top Coaches in the Real Estate industry, coaching some of the most elite salespeople and brokers in North America, as well as mortgage, title, escrow, and insurance professionals. She has conducted over 100,000 private coaching calls, hundreds of webinars and live events, and is a sought after speaker at many national conventions.
Debbie believes that no two agents, brokers or brands are alike, and therefore feels that their coaching should be custom tailored to fit their specific needs
In 2013 after working as a Coach and leader in two large coaching organizations, she decided it was time to launch her own company dedicated to high level, customized coaching and consulting.
Debbie believes that no two agents, brokers or brands are alike, and therefore feels that their coaching should be custom tailored to fit their specific needs. Because custom coaching requires such a high level of skill, Debbie hires only the most experienced Coaches.
Debbie’s husband Don is a full-time, top producing agent of over 35 years. Her daughter Erika works in Escrow and her daughter Taylor is the President of Forward Coaching – they are a Real Estate family! This, combined with the fact that she interacts with thousands of Real Estate professionals each month, allows her to maintain her “from the street” perspective that gives her clients the edge they need to thrive in a challenging industry.
Debbie’s motto is, “We aren’t looking to be a coaching solution for the masses. Instead, we are dedicated to the growth of those who have a serious commitment to take their business to the next level.”
Debbie De Grote by the numbers
coaching calls completed
years of coaching experience
career real estate transactions
Ben Kinney
Ben is a businessman, real estate agent, best-selling author, and Co-Founder of PLACE. Prior to launching PLACE, Ben founded the Ben Kinney Companies, which include Brivity, ActiveRain, Kwkly, coaching and training companies, plus mortgage, title, and escrow. Three of his companies were recently ranked in the Inc. 5000 list of fastest growing private companies in America, and he has personally trained more than 100,000 business owners via conferences, classes, and webinars.
Ben Kinney by the numbers
business owners trained
real estate team locations
homes sold last year
Let’s Get Started
See how coaching can help you grow your business by 25%-50%
PHONE
(714) 625-5226
ADDRESS
3555 Harbor Gateway South Ste A
Costa Mesa, CA 92626
The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and training materials available on this site are for general informational purposes only, and should not be considered a substitute for professional advice from a licensed real estate agent, broker, or attorney. Real estate laws and regulations vary by state and jurisdiction, and it's essential to consult with qualified professionals familiar with your area's specific rules and regulations. We make no representations or warranties regarding the information's accuracy, completeness, or suitability. We also disclaim liability for any losses or damages from using this information. Moreover, negotiating real estate commissions and fees is a complex process, and the outcomes can vary depending on several factors, including market conditions, property type, and the individual negotiating skills of the parties involved. We do not guarantee specific results from our educational materials, tools, or training programs. Visitors to this website should contact their attorney to obtain advice with respect to any particular legal/regulatory matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction. Only your individual attorney can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. By visiting this website and viewing its content, you acknowledge and agree to this disclaimer.