About Us

Learn more about the experience, track record, and results of Forward Coaching founders Debbie De Grote and Ben Kinney

Debbie De Grote

Debbie began her career in Real Estate at the age of 18 and within a few short years was one of the top agents in the nation, closing over 156 units annually. This was her own personal production which she achieved with the assistance of only one administrative assistant. Debbie continually posted high annual sales numbers for more than 16 years, closing over 3,000 transactions in her career.

At the peak of her career Debbie was awarded the Hall of Fame award by Century 21. In fact, Debbie was the first agent in the Century 21 system to achieve this award. In addition to her sales career she also managed a large office, assisted in recruiting efforts, and wrote strategic plans and launched new office locations for two large brokers in the Orange County area.

Debbie’s extensive background attracted many opportunities to speak, train and consult with others, which is how she discovered her passion for coaching. 

Over the last 20 years, Debbie has been considered one of the top Coaches in the Real Estate industry, coaching some of the most elite salespeople and brokers in North America, as well as mortgage, title, escrow, and insurance professionals.  She has conducted over 80,000 private coaching calls, hundreds of webinars and live events, and is a sought after speaker at many national conventions.

Debbie believes that no two agents, brokers or brands are alike, and therefore feels that their coaching should be custom tailored to fit their specific needs

In 2013 after working as a Coach and leader in two large coaching organizations, she decided it was time to launch her own company dedicated to high level, customized coaching and consulting.

Debbie believes that no two agents, brokers or brands are alike, and therefore feels that their coaching should be custom tailored to fit their specific needs. Because custom coaching requires such a high level of skill, Debbie hires only the most experienced Coaches.

Debbie’s husband Don is a full-time, top producing agent of over 35 years. Her daughter Erika works in Escrow and her daughter Taylor is the President of Forward Coaching – they are a Real Estate family! This, combined with the fact that she interacts with thousands of Real Estate professionals each month, allows her to maintain her “from the street” perspective that gives her clients the edge they need to thrive in a challenging industry.

Debbie’s motto is, “We aren’t looking to be a coaching solution for the masses. Instead, we are dedicated to the growth of those who have a serious commitment to take their business to the next level.”


Debbie De Grote by the numbers

coaching calls completed

years of coaching experience

career real estate transactions

Ben Kinney

Ben Kinney is a nationally-known entrepreneur, professional speaker, trainer, best selling author, innovator and mega real estate agent, but prefers the title of “nice guy.” From humble beginnings in a 300-square-foot shack in the Pacific Northwest to a flourishing business empire, Ben’s story proves that systems, integrity, relationships and being a lifelong student can wield incredible results.

Ben owns and operates the Ben Kinney Training Organization, BKCO Mortgage, and 7 software companies, in addition to multiple real estate franchises across 3 countries and 25 real estate expansion businesses all across North America. In 2015, he opened his first international brokerage in London, UK, and now has six locations throughout the United Kingdom.

Three of his companies were recently ranked in the Inc. 5000 list of fastest-growing private companies in America, and in the last few years he has personally trained over 100,000 business owners via conferences, classes, and webinars. In total, Ben leads more than 1,500 agents and 100+ tech company employees.

In his free time, Ben enjoys collecting classic posters, reading, and hunting. 

Ben Kinney by the numbers

business owners trained

real estate expansion locations

homes sold last year

Let’s Get Started

See how coaching can help you grow your business by 25%-50%

(714) 625-5226

3555 Harbor Gateway South Ste A
Costa Mesa, CA 92626

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