Luxury Selling

How to dominate your segment of the luxury home market

In this course, taught by Forward Coaching Co-Founder and CEO Debbie De Grote and Ernie Carswell, one of the most admired names in luxury real estate and co-star of the new Discovery+ television show Kendra Sells Hollywood, you will discover how to ramp up your luxury real estate career so you can enter the higher end and earn more per transaction.

In this course we will cover:

  • How to identify and dominate your segment of the luxury market.
  • Where to find your ideal luxury buyers and sellers, and rejection free ways to connect and win them.
  • Listing and buyer presentations that “wow” them and turn them into loyal raving fans who give you 5 star reviews and referral after referral.
  • How to keep your marketing costs under control while still providing your client with what they expect.
  • How to build and nurture your luxury database for repeat and referral luxury business.

This course includes:

  • 12 Weeks of On-Demand Luxury Real Estate Training with Debbie De Grote & Ernie Carswell. Plus an additional 45 days of access to the course content.
  • Ernie’s Listing Presentation
  • ”I Have A Buyer” Letter
  • Email Access to Debbie in Between Calls
  • Debbie De Grote’s Listing Language for Today’s Savvy Seller Scripting
  • Bonus Video #1: The Common Mistakes and Challenges to Avoid When Working Luxury
  • Bonus Video #2: How to Speak with Media and the Press
  • Bonus Video #3: How to Properly Show a Luxury Home

Meet your coach: Debbie De Grote

  • Co-Founder/CEO of Forward Coaching.
  • 16 years in real estate, Century 21 Hall of Fame Winner.
  • Over 3,000 transactions completed.
  • Over 80,000 private coaching calls and 3,000 group conference calls completed.
  • Hundreds of live training events.
  • Five-time author.

Meet your coach: Ernie Carswell

Ernie Carswell is one of the most accomplished and respected real estate agents in the industry today. With more than 25 years of experience in the business, Carswell’s extensive roster of satisfied clientele includes the likes of Fortune 500 CEOs, professional entertainers, top studio executives, leading attorneys, government officials, ambassadors, and foreign dignitaries.

Carswell is one of the most admired names in luxury real estate and frequently receives accolades for his outstanding work in the press. He has been included in The Hollywood Reporter’s “Hollywood’s Top 25 Real Estate Agents” listing, in Variety’s feature on “Showbiz Real Estate Elite,” Billboard’s coverage of the “Top 15 Real Estate Agents Representing Musicians Today,” and was ranked in the top 100 Agents in the nation by the Wall Street Journal’s Real Trends.

(714) 625-5226

3555 Harbor Gateway South Ste A
Costa Mesa, CA 92626

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