Answers to the most

Frequently Asked Questions

How are you different from other coaching companies?

There are 3 critical areas in which we differ:


1) A "straight from the street" approach to coaching

Debbie De Grote and Ben Kinney, the owners and founders of Forward Coaching, both have decades of real world business and coaching experience, as top producing real estate agents, CEOs, mentors, and leaders. Ben owns and runs 25+ real estate teams and locations, as well as 7 technology companies, a training company, and a mortgage company. Debbie was a top producing real estate agent for 16 year in the LA/Orange County area as well as an office manager and recruiter before launching her 20+ year coaching career. Both Debbie and Ben bring a straight from the street approach to coaching, and that is why we have some clients who report 25-50% improvement in their first year.

2) Unparalleled coaching experience in multiple industries

Debbie has personally conducted over 80,000 private coaching calls over the last 20 years well and has perfected the customized coaching approach. Debbie and Ben will only accept coaches who have decades of coaching experience, and she then continues to rigorously train them so that we can keep our clients one step ahead of the competition.

3) A unique "faculty" approach to coaching

While Debbie is considered to be one of the top coaches in the industry, she does not believe in a guru style of coaching. Instead, she believes in a faculty approach, which means when you coach with us you have the opportunity to work with our entire faculty of experienced coaches (over 1,500 years of combined experience).

Only Debbie and Ben select your primary coach. They insure the match, and will re-match you if you are not satisfied. We are so confident in our results that we offer an action guarantee, which allows you to feel comfortable knowing that if after reasonable commitment to the program you do not feel it is for you, there is an opportunity to exit.

More frequently asked questions


What if I already have a coach?


We hear this a lot.

Yet, if you already have a coach that you’re 100% satisfied with, why are you at our site now? It’s very common that people sign up for coaching and they’re not really sure what are they signing up for. Other times, after they get started with a coach they find out that their coach isn’t really qualified to help them get where they need to be.

If you’re happy with your coaching experience, good for you! Continue with it. There’s no need to change. However, if you’re not satisfied and you’re looking for a change or if you’re seeking an additional coach, talk to us.

What makes us unique is in our approach to coaching. Everything we do is customized to you, your needs and what will take you to the next level of success. What you end up with is your own custom blueprint.

We won’t force you to fit you into a box, or a process that may not be right for you.

When you reach out to us, one of our coaches will conduct your consultation to determine if we are a good fit for each other; not a sales person. Call us at (714) 625-5226



Coaching hasn’t worked for me in the past. Why do you think that is?


We’re not surprised. The reason we say that is there are many coaching companies out there who have one method or system and they look to fit everyone into that ‘box.’

You’re an entrepreneur. You’re very unique. Your business, your market, has different twists and turns. It’s very common that when they try to put you in a box with everyone else that it is not going to be a good fit.

Another reason that coaching may not have worked in the past is that many coaches lack industry experience.

With 30+ years experience in the real estate industry and 20+ years of coaching experience with over 80,000 completed coaching calls, Debbie De Grote understands how critical it is that any coach that works with us has to have many, many layers of business and industry experience.

In fact, if they don’t have at least 10 years, full time experience in the industry, we do not hire them. Each and every one of them are trained by Debbie. Every call and every file is overlooked and discussed with our leadership. We want to make sure that as a team, we’re helping you grow.

If coaching didn’t work for you before, most likely it wasn’t your fault. Wrong Program. Wrong Coach. Maybe even the wrong time in your life. Now it’s time to make an investment in something that will work for you and we’re here to help you. Call us at (714) 625-5226.


What if I'm too busy for coaching?


Often our clients come to us and say “I’m so busy, how can I possibly have time for coaching?”

That’s one of the reasons they need coaching. The very first thing we do with clients who say they are busy, overworked and overwhelmed, is we start to look at what’s actually going on in their business and in their life.

We often discover that because they are dynamic, exciting and entrepreneurial people, they’re overcommitting. They’re saying yes to things because they’re the one that people think will get the project done. We look at how to get rid of some of those spinning plates. We narrow it down to the key things that are important to them and their business.

Our Accelerate coaching, which is our most popular personal one-on-one program, is only 24 hours a year (Growth coaching is 12 hours). In that time investment, we’re going to help you take back your life. We’re not going to overwhelm you because we understand that in this process you need to spend time with your clients. Our goal is to help you move your day to a point where 80% of your time is spent on billable activities; eye to eye, ear to ear with customers, generating revenue! Call us at (714) 625-5226.



My market is different. How can your coaches help me?


Each market does have some unique nuances and differences and yet where your coach is located is not necessarily a factor. We coach clients all across North America.

If you ask us what’s going on in the market in Nashville, Tennessee, or Alaska, Toronto, or Manhattan, we know because we’re constantly talking to clients all across North America.

However, we are very careful to choose coaches that are located in highly competitive market places. You know that old saying “If I can make it here, I can make it anywhere.” If our coaches can help their clients sell real estate, insurance, loan products, or whatever their business offers in some of the most competitive markets in the nation, working with you in your market won’t be harder than what they are used to.

What we’ve noticed is when we take tools and techniques from markets that are highly competitive and apply them to a market that’s not too aggressive… wow… the coaching client just blows the doors off their market.

That’s exactly why we don’t just “assign” you a coach. We do a consult and we have you speak with a coach that will match up with your market perfectly. If you don’t feel it’s a great fit, you talk to Debbie. We’ll start the process again until we find the coach that’s a great match for what you do. We know you‘ll be satisfied – our clients always are! Call us at (714) 625-5226.


Let’s Get Started

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(714) 625-5226

3555 Harbor Gateway South Ste A
Costa Mesa, CA 92626

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