We have decades of experience coaching real estate agents, teams, and brokerages

Start real estate coaching today! 

Forward Coaching is the leader in customized coaching in the real estate industry, because we know that no two agents, brands, or markets are the same. We are not a one size fits all coaching solution for the masses – Ben Kinney and Debbie De Grote know that you’re unique, and we work to get to know you on a deep level so we can create a custom success blueprint for your business. It’s rare to find a coaching company servicing the real estate industry that is actually owned and operated by real estate professionals. Together, Ben and Debbie have sold over 10,000 homes, so they know how to get you to where you want to go. Ben also owns several real estate businesses, including brokerages around the world and 20+ expansion teams in North America.

We have some of the most experienced coaches in the Real Estate industry and we specialize in luxury market and resort market coaching. Forward Coaching helps new agents get into production, top agents increase their profitability, and teams grow their agent count, productivity, and GCI.

Brokerages also love working with the Forward Coaching team, because we take the time to understand not only their coaching needs but their company-wide culture, tools, and resources. Our team, in effect, becomes an extension of your brand, rather than just an add-on service. Debbie customizes the programs to the broker’s needs, and allows an affordable way for them to put together group coaching for their agents. Our leadership coaches are known to be some of the best when it comes to recruiting and developing agent growth, and our broker and manager resources include scripts, marketing materials to recruit, and events.

Coaching programs


Accelerate coaching

48 calls a year with a top coach hand selected for you by Debbie De Grote, plus group coaching and mastermind calls, a complimentary CRM, and so much more. No cookie cutter or pre-scripted programs. This one-on-one coaching is all about you and your custom blueprint for success.

Growth coaching

The heart of the Growth coaching program is your 24 private calls in a year with your coach, but you also get group coaching and mastermind calls, access to Forward Coaching events, and more.

Fast Forward group courses

These action packed, 3-6 month group classes give you a massive competitive edge in your field.

Let’s Get Started

Get a complimentary strategy call

(714) 625-5226

3555 Harbor Gateway South Ste A
Costa Mesa, CA 92626

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