Price Reductions

Sales Training for Real Estate Success

Skill-up to handle price reductions with this exclusive sales training for real estate professionals. Led by Forward Coaching Co-Founder and CEO Debbie De Grote, this Fast Forward course equips agents to navigate price reductions while maintaining client trust and keeping listings competitive.

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Why Take this course?

Sales Training for Real Estate Professionals

This course teaches you how to handle price reduction conversations tactfully, to ensure your sellers remain confident and your listings stay relevant.

With Debbie De Grote’s guidance, you’ll learn how top-performing agents handle price reductions effectively, strengthen client relationships and secure long-term loyalty.

Sales Training for Real Estate Agents

What You’ll Learn

This course transforms potentially difficult conversations into opportunities to establish yourself as a trusted expert who delivers results.

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The Importance of Price Reductions:

Understand why timely price reductions are critical to keeping listings competitive.

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Strategic Conversations with Sellers:

Learn how to present price adjustments using market data and buyer feedback, ensuring your recommendations are compelling and professional.

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Scripts for Success:

Master objection-handling scripts and communication techniques that help manage seller expectations while building trust and buy-in.

Course Features

The Price Reductions Sales Training for Real Estate course includes:

7 Weeks of On-Demand Training:

Flexible lessons you can complete at your own pace, with an additional 45 days of access for review.

Price Reduction Scripts:

Access Debbie’s scripts for managing price reduction conversations effectively.

Personalized Support:

Receive email access to Debbie for the duration of the course.

Meet your coach

Debbie De Grote

Debbie De Grote, Co-Founder and CEO of Forward Coaching, is a respected leader in sales training for real estate with over 16 years of hands-on experience. A Century 21 Hall of Fame Winner, Debbie has:

Completed over 3,000 successful real estate transactions.

Delivered over 100,000 private coaching calls.

Debbie’s passion for empowering agents has helped countless professionals achieve their goals. With her guidance, you’ll develop the skills and confidence to manage price reductions and navigate challenging market conditions.

Why This Sales Training Stands Out

This course is designed to provide solutions for real estate agents. By enrolling, you’ll:

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Build the confidence to approach price reductions professionally.

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Strengthen client relationships through clear and effective communication.

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Gain tools to maintain competitive listings and grow your business.

Frequently Asked Questions

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What will I learn in the Price Reductions course?

In the Price Reductions course, you’ll get guidance and scripts for handling price reduction conversations with sellers. The course covers how to recognize when a price change is needed, how to clearly explain market conditions, and how to respond to common concerns so your listings remain attractive and sell more quickly.

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Who should take the Price Reductions course?

This course is designed for real estate agents, brokers, and team leaders who want to feel more confident managing price reductions. Whether you’re starting out or have years of experience, you’ll pick up useful techniques for handling pricing conversations and improving your sales results.

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How can the Price Reductions course help me get more listings sold?

By enrolling in the Price Reductions course, you’ll learn how to present price adjustments to sellers in a way that makes sense and encourages cooperation. The course includes step-by-step guidance and practical examples, helping you shorten the time your listings spend on the market and achieve more successful sales.