Frequently Asked Questions: Real Estate Coaching Program

We set ourselves apart in three critical ways:

1. A Straight-From-the-Street Approach

Our real estate coaching program is built on decades of real-world experience. Co-founders Debbie De Grote and Ben Kinney have first hand knowledge as top-producing agents, CEOs, and mentors. Debbie’s career spans over 16 years as a top agent in the LA/Orange County area, closing over 3,000 transactions. Ben offers unmatched expertise with 25+ real estate teams, seven technology companies, and a mortgage business. This “straight-from-the-street” approach ensures practical coaching that delivers results.

2. Coaching Expertise Across Industries

Debbie has conducted over 100,000 private coaching calls in her 20+ year coaching career, honing a customized approach that addresses each client’s unique challenges. Our coaches, each with decades of experience, are handpicked, ensuring the highest professionalism in our real estate coaching program.

3. A Faculty Approach

We believe in a collaborative faculty model. Debbie will personally match you with a coach, ensuring the best fit for your market and goals. If needed, we’ll find another match until you’re delighted.

If you’re 100% satisfied with your current coach, that’s fantastic! However, many professionals seek additional support when their coaching isn’t delivering results. Our real estate coaching program is customized to your goals, ensuring you receive a personalized blueprint for success.

Unlike other programs, we focus on aligning our methods with your business needs rather than forcing you into a one-size-fits-all system. Schedule a consultation with one of our experienced coaches to see how we can help you.

It’s not uncommon for coaching programs to fall short. Many lack customization or industry-specific expertise, resulting in mismatched strategies. At Forward Coaching, our real estate coaching program is tailored to you, your market, and your business goals.

With over 30 years of real estate experience and 20 years of coaching expertise, Debbie De Grote ensures that every coach on our team has the knowledge and background to deliver impactful results. If coaching didn’t work before, it wasn’t your fault—it was the wrong coach, program, or timing. Let’s fix that together.

Busy professionals often feel overwhelmed, but that’s precisely why our real estate coaching program is essential. Coaching helps you identify and eliminate non-essential tasks, allowing you to focus on billable activities like generating revenue and building client relationships.

Our Accelerate Coaching program involves just 24 hours annually (Growth Coaching is 12 hours), making it a manageable investment of your time while driving significant results.

Absolutely! Our real estate coaching program serves clients across North America. Whether your market is ultra-competitive or more relaxed, our coaches adapt proven strategies to fit your unique needs.

We pair you with a coach who understands your market and its challenges. You'll gain a significant advantage over competitors by applying techniques from highly competitive markets to less aggressive ones. If the initial match doesn’t feel right, we’ll work with you to find the perfect coach.