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About Debbie
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Meet Debbie De Grote

Debbie De Grote is the Co-Founder and CEO of Forward Coaching. She is also an author, keynote speaker, and a preferred Coach to many large companies and brands. For 20+ years, Debbie has built and operated significant coaching organizations and her current company, Forward Coaching, caters to the brightest and the best in today’s real estate industry.
Debbie began her career in Real Estate at the age of 18 and within a few short years was one of the top agents in the nation closing over 156 units annually. Debbie continually posted high annual sales numbers for more than 16 years as a full-time top producing agent, closing over 3,000 transactions in her career.
In addition to her sales career, she also managed a large office, assisted in recruiting efforts, wrote strategic plans, and launched new office locations for two large brokers in the Orange County area.
Debbie’s extensive background attracted many opportunities to speak, train and consult with others, which is how she discovered her passion for coaching.
For more than 20 years, Debbie has been considered one of the top Coaches in the Real Estate industry, coaching some of the most elite salespeople and brokers in North America, as well as mortgage, title, escrow, and insurance professionals. With well over 80,000 private coaching sessions and events conducted as well as thousands of webinars and live events, her expertise makes her a sought after speaker at many national conventions.
Debbie believes that no two agents, brokers or brands are alike, and therefore feels that their coaching should be custom tailored to fit their specific needs. Because custom coaching requires such a high level of skill, Debbie hires only the most experienced Coaches. Most of Debbie’s Coaches have between 20-40 years of real estate experience. Debbie’s husband Don is a full-time, top producing agent of over 35 years. This, combined with the fact that she interacts with thousands of Real Estate professionals each month, allows her to maintain her “from the street” perspective, the perspective that gives her clients the edge they need to thrive and excel in a challenging industry. Debbie’s motto is, “We aren’t looking to be a Coaching solution for the masses, instead we are dedicated to the growth of those who have a serious commitment to take their business to the next level.”
Topics
- First Quarter Ramp Up
- Perfecting Your Buyer Consult Process
- How to Find the Hidden Listings in Your Market
- Open House Ramp Up
- Selling Luxury Homes
- How to Choose and Dominate a Geographic Farm
- Building a Profitable Team
- The Art of Getting Past the No!
- How to Maximize Your Income Producing Hours to Make More $$$ Faster
- The 5 Lead Gen Levers
- How to Triple Your Lead Conversion in 90 Days
- Overcoming Your Fear of Prospecting
- How to Get the Now Business from Your Sphere
- 10 Steps to Win the Listing
- Objection Handling
- The Scripts You Need to Get Buyers and Sellers Off the Fence and Under Contract
- 10 Things to do Before Year End
- Stop Chasing Leads and Start Converting
- How to Beat the Competition and Win the Multiple Interview
- Selling the Tough to Sell and Price Reductions
- Triple Your Repeat and Referral Business
- Managing Seller Expectations in a Shifting Market
- Fast Forward Your Production
- Secrets of Super Salespeople and How to be One of Them
- Listing Language for Today’s Savvy Sellers
- Tips for Getting Your Buyers’ Offers Accepted
- Business Planning for Success
- The Power of Questions
- Improving Your Sales Versatility
- Hiring, Training and Retaining Top Talent
Client Event Testimonials
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